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Marketing & CommunicationsJob Details
About Salesforce
We're Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too - driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good - you've come to the right place.
As a Global Digital Channel Strategy Lead, you will be an essential part of the Global Demand Gen Campaigns marketing team, contributing to the success of global campaigns by driving a new Salesforce channel: In-App Messaging. Our new in-app messaging will be available to Salesforce customers in Sales Cloud, Service Cloud, and all our Marketing Cloud products. The goal of the channel will be to identify key customer personas to grow our cross-cloud solutions, focusing on Data Cloud first. You will own the channel strategy and align with key stakeholders like product marketing and campaigns to understand the promotional opportunities to reach users in app and recommend nudges for key products, such as Data Cloud. You will be on point for the overall audience management, operational processes, enablement and reporting.
In your first 90 days, you will familiarize yourself with our Data Cloud Surge V2MOM and help our campaigns team understand how they can use the new channel.
The ideal candidate will possess strong communication skills, attention to detail, and a passion for digital marketing strategies. You will need to be comfortable with ambiguity and building new processes. We are looking for an equal-parts planner and doer who is energized by working with diverse teams to create amazing customer experiences, and who can also support and manage broader operational processes. This person must have an innovative and solution-oriented mindset, and be super organized so they can thrive in our highly collaborative, fast-paced, and dynamic environment.
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Posting Statement
At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at www.equality.com and explore our company benefits at www.salesforcebenefits.com.
Salesforce is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce does not accept unsolicited headhunter and agency resumes. Salesforce will not pay any third-party agency or company that does not have a signed agreement with Salesforce.
Salesforce welcomes all.
For Washington-based roles, the base salary hiring range for this position is $121,800 to $167,400.Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, benefits. More details about our company benefits can be found at the following link: https://www.salesforcebenefits.com.