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Marketing Coordinator
Lawrenceburg, TN
Job Description
Southern Tennessee Regional Health System - Lawrenceburg
Description 01630 Coordinator, Communications & Marketing, September 2023
The Communications & Marketing Coordinator supports communications and marketing for a designated Lifepoint facility under the supervision of the CEO and Division Director. The Coordinator is responsible for working collaboratively with corporate and local teams to ensure all advertisements, communications, collateral materials, and activities accurately reflect and support local and corporate brand and message expectations. The Manager has a dotted line reporting relationship to the corporate Marketing and Communications teams.Reports To: CEO, Division DirectorDepartment: MarketingFLSA Status: Non-exemptDirect Reports: NoGrade:EEO: 01 Officials and Managers X 02 Professionals 03 Technicians 04 Sales Workers 05 Administrative Support Workers 06 Craft Workers 07 Operatives 08 Laborers and Helpers 09 Service Workers
Essential Functions
To perform this job, an individual must perform each essential function satisfactorily with or without a reasonable accommodation.
* Work collaboratively with division director, corporate marketing and communications teams and local leadership to develop annual plan that strengthens local brand position and reputation and drives patient acquisition and growth.
* Develop and implement strategies including internal communications (employees and physicians), public relations, earned media, owned media, sponsorships and community events.
* Coordinate advertising and paid media strategies with corporate marketing department with emphasis on targeted digital B2C and B2B media and engagement campaigns.
* Maintain digital platforms for hospital and practices, including websites, social media, physician directory and online listings to ensure information is up-to-date, compliant and consumer-oriented at all times.
* Support online reputation management program.
* Foster community relations and partnerships on behalf of the hospital and in support of the hospital's growth initiatives and reputation management
* Support community engagement initiatives including planning and/or attending community events on behalf of the market including nights and weekends.
* Serve as media contact, spokesperson, and Facility Public Information Officer (PIO) as appropriate, coordinating strategy with division director and corporate communications team for more complex situations.
* Meet regularly with CEO, hospital and medical group leadership, and growth & outreach liaison to ensure alignment on market priorities, market share, market dynamics, identify new growth strategies and mitigate reputational risk.
* Provide regular reporting of activities, key initiatives, performance indicators, and metrics for leadership and stakeholders.
* Monitor patient acquisition and engagement tools and platforms, including provider referral lines and health risk assessments.
* Monitor annual department budget in partnership with corporate marketing team.
* Support the corporate communications and marketing departments on additional enterprise projects and tasks, as needed.
Regular and reliable attendance.
* Work collaboratively with division director, corporate marketing and communications teams and local leadership to develop annual plan that strengthens local brand position and reputation and drives patient acquisition and growth.
* Develop and implement strategies including internal communications (employees and physicians), public relations, earned media, owned media, sponsorships and community events.
* Coordinate advertising and paid media strategies with corporate marketing department with emphasis on targeted digital B2C and B2B media and engagement campaigns.
* Maintain digital platforms for hospital and practices, including websites, social media, physician directory and online listings to ensure information is up-to-date, compliant and consumer-oriented at all times.
* Support online reputation management program.
* Foster community relations and partnerships on behalf of the hospital and in support of the hospital's growth initiatives and reputation management
* Support community engagement initiatives including planning and/or attending community events on behalf of the market including nights and weekends.
* Serve as media contact, spokesperson, and Facility Public Information Officer (PIO) as appropriate, coordinating strategy with division director and corporate communications team for more complex situations.
* Meet regularly with CEO, hospital and medical group leadership, and growth & outreach liaison to ensure alignment on market priorities, market share, market dynamics, identify new growth strategies and mitigate reputational risk.
* Provide regular reporting of activities, key initiatives, performance indicators, and metrics for leadership and stakeholders.
* Monitor patient acquisition and engagement tools and platforms, including provider referral lines and health risk assessments.
* Monitor annual department budget in partnership with corporate marketing team.
* Support the corporate communications and marketing departments on additional enterprise projects and tasks, as needed.
Regular and reliable attendance.
Additional Information:
Position primarily serves both internal and external customers.
Access to and / or works with sensitive and / or confidential information.
Exhibit a comprehensive understanding of healthcare regulatory and compliance (e.g., HIPAA). Skilled in the application of policies and procedures. Knowledge of Business Office Standards and Recommended Practices.
Position primarily serves both internal and external customers.
Access to and / or works with sensitive and / or confidential information.
Exhibit a comprehensive understanding of healthcare regulatory and compliance (e.g., HIPAA). Skilled in the application of policies and procedures. Knowledge of Business Office Standards and Recommended Practices.
Qualifications
Job Requirements
Minimum Education
Bachelor's Degree (Journalism, Communications, Marketing or Public Relations-related field) preferred
Bachelor's Degree (Journalism, Communications, Marketing or Public Relations-related field) preferred
Minimum Work Experience
Entry level with some experience preferred.
Entry level with some experience preferred.
Required Skills
Business Mathematical Skills -- Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rates, ratios, and percentages and to draw and interpret graphs.
Moderate Computers Skills: Frequent use of electronic mail, word processing, data entry, spreadsheets, graphics, cloud-based technologies, content management systems, etc. Ability to create, maintain and incorporate simple functions into documents, spreadsheets, databases, and presentations to support business objectives.
Moderate Communication: Regularly uses moderately complex oral and written skills. May train others in functional areas, interact with others and make presentations to department or middle management.
Varied Business Problems -- Problems are varied and complex, requiring analysis or interpretation of the situation. Problems are solved using knowledge and skills, general precedents and practices.
Department Specific Impact -- Decisions impact the management and operations within a department. May contribute to business and operational decisions that affect the department.
Moderate Independent Judgement -- Results are defined; sets personal goals and determines how to achieve results with few or no guidelines to follow; supervisor/manager provides broad guidance and overall direction.
Project Management -- Handle multiple projects simultaneously including task delegation, project oversight, and resource allocation.
Business Mathematical Skills -- Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rates, ratios, and percentages and to draw and interpret graphs.
Moderate Computers Skills: Frequent use of electronic mail, word processing, data entry, spreadsheets, graphics, cloud-based technologies, content management systems, etc. Ability to create, maintain and incorporate simple functions into documents, spreadsheets, databases, and presentations to support business objectives.
Moderate Communication: Regularly uses moderately complex oral and written skills. May train others in functional areas, interact with others and make presentations to department or middle management.
Varied Business Problems -- Problems are varied and complex, requiring analysis or interpretation of the situation. Problems are solved using knowledge and skills, general precedents and practices.
Department Specific Impact -- Decisions impact the management and operations within a department. May contribute to business and operational decisions that affect the department.
Moderate Independent Judgement -- Results are defined; sets personal goals and determines how to achieve results with few or no guidelines to follow; supervisor/manager provides broad guidance and overall direction.
Project Management -- Handle multiple projects simultaneously including task delegation, project oversight, and resource allocation.
Job Marketing/Communications/Sales
Primary Location Tennessee-Lawrenceburg
Schedule Full-time
Work Schedule Day shift, 7-10 hr/shift, weekdays only
Job Summary
Start Date
As soon as possible
Employment Term and Type
Regular, Full Time
Required Education
Bachelor's Degree
Required Experience
Open
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